The 16 foot long fibreglass shark that was used to promote Sharkwater at various functions, including film festivals and movie premieres, is up for auction at eBay. Rob’s willing to part with this valuable piece of movie memorabilia to order raise funds for his new film, Rise Again. Check out the shark at by clicking on this link, which will lead you straight to the auction.

Toronto Life March 2009 –
When power couple Galen and Alexandra Weston saw Sharkwater, Rob Stewart’s debut doc about murderous Guatemalan shark poachers and other oceanic abuses, they were moved to call the guy up and pledge their support for his cause. They even invited Stewart to dinner at the Spoke Club, where Alex revealed she had all but cut out seafood. You can imagine, then, Stewart’s shock when he discovered Real Canadian Superstores (a Loblaw chain) advertising shark’s fin soup in the days leading up to the 2009 Chinese New Year.

Stewart took swift action on his blog, advising supporters to sell their Loblaw stock and write or call CEO Galen Weston Jr. He then fired off an e-mail to the grocery titan, expressing his strenuous objection. Weston, a recent recipient of a national PR award, jumped faster than you can say “five cents a bag,” pledging to look into the matter ASAP. Stewart pushed back with a request for an exact date when he could expect the soup to be sacked. In an e-mail exchange, he insisted, “You, as CEO, should be able to remove shark’s fin soup from your stores almost immediately.” He wasn’t afraid to play hardball, either: “As you know, we have amassed quite a following in the public and press, and will be doing our best to bring this issue to light.”

Weston, for his part, saw fit to reveal a little domestic detail: “My wife still rarely eats fish because of your film… So the drum beats in my home every night.” Five days after Stewart’s first e-mail, the Asian delicacy was off the shelves. A good move, considering Loblaw has marked 2009 as a year for progress in “sourcing with integrity.”

Humane Society International is targeting Chinese restaurants in Toronto and other cities during New Year celebrations this week with its campaign against shark finning. Shark fin soup, once prized as a symbol of wealth, is a highlight at Chinese New Year festivities and major gatherings. But environmental groups say millions of sharks are dumped back into the ocean after their fins are cut off, leaving them to die a slow and painful death. Toronto filmmaker Rob Stewart, whose award-winning documentary Sharkwater chronicles the plight of the world’s sharks, said the message is slowly getting out.
Last week, food distributor Loblaws stopped selling shark fin soup at its Great Canadian Superstore outlets after a campaign by Stewart’s group Saving Sharks. - 24 Hours News Services, Thursday, January 29, 2009.

Canadian-born director Rob Stewart has been winning praises for his critically acclaimed movie Sharkwater for quite some time, and now has another award to add to his collection. Joining past recipients such as Oliver Stone, Steven Spielberg and Tom Cruise, Stewart received an award for Environmental Vision at the 35^th Annual Vision Awards in Los Angeles. The Vision Awards recognize members of the Hollywood creative community – producers, directors, actors, musicians, and sportscasters – who have used their “sight, foresight and insight” to create projects which bring special enjoyment and/or educational value to audiences around the world. Sharkwater explores historical stereotypes and media depictions of sharks, debunking myths and revealing truths. Not just about sharks – the film is filled with corruption, espionage, attempted murder charges and mafia rings, forcing Stewart and his crew to not just stay behind the camera, but move in front of it.

Having enjoyed a successful theatrical run and DVD release, Sharkwater is now available for a limited time only on Pay-Per-View. For High Definition, check Channel 833 and for Standard format, it can be seen on Channel 377. The times are as follows: Friday August 1 - 7 p.m. ET; Saturday August 2 - 3 p.m. and 7 p.m. ET; and Sunday, August 3 - 3 p.m. and 7 p.m ET.

The groundbreaking film Sharkwater has been garnering worldwide praises for its portrayal of the ecologically crucial, but highly endangered, shark. Most recently, the film won Outstanding Documentary at the 22^nd annual Genesis Awards, produced by The Humane Society of the United States and held in the International Ballroom of the Beverly Hilton Hotel. The event, hosted by actor Bill Maher, honors those within the media who have raised awareness for animal rights. As Sharkwater’s executive producer, narrator, writer and director, Rob Stewart accepted the coveted award for his debut documentary. “Sharks are being killed everywhere and people have no idea, largely because everyone’s afraid of sharks, so I figured if I could give people a new impression of sharks to counter to Jaws, counter to the media’s perception that they’re mindless predators, then maybe they’d want to fight for their protection like they fight for elephants, and pandas, and bears.”

Shark fin soup has been banned from all events organized by the Natural Resources and Environment Ministry of Malaysia.
A small step, but one that will hopefully lead other countries, and the rest of the Malaysian government to follow.
A push has been going to get China not to serve shark fin soup at any of their official Olympic functions. Alternatively, the Olympians and their teams from the rest of the world could turn down the soup when served in China, which could have an even greater impact.

Interviewed by Brita Belli
Filmmaker Rob Stewart comes from Toronto, Canada, and began filming underwater at age 13 and training scuba instructors at age 18. He has spent years traveling the remote corners of the world and filming life in the underwater depths as the chief photographer for the Canadian Wildlife Federation magazines and as a freelancer for everyone from BBC Wildlife to the Discovery Channel. When Stewart encountered indiscriminate shark killing due to illegal long lining while on assignment to photograph sharks in the Galapagos Islands, he left his photography career at age 22 to film the dramatic documentary Sharkwater. Four years and 15 countries later, Stewart’s film has arrived, giving viewers a visually stunning beneath-the-water look at the brutal trade in shark parts and what can be done to stop it

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E Magazine: What is the most pressing environmental issue in 2007?

Rob Stewart: The most pressing environmental issue of 2007 is over consumption. The ever increasing population currently sitting at more than 6 billion people have a huge ecological impact on the planet, which in itself is a living system. Currently we would need more than 6 planet Earths to sustain life based on the resources we use in the western world. Ninety percent of the ocean’s large predators are gone. Every fishery is expected to have entirely collapsed by 2048. We waste an estimated 54 billion pounds of fish each year, while 8 million people die of starvation. Our relationship with the natural world isn’t working, and it needs to be re-vamped.

What is your greatest environmental fear and why?

My greatest environmental fear is that the oceans will continue to be ignored until it’s too late. There are 2.5 billion years of evolution in the oceans, and a mere 500 million or so on land. When life evolved in the ocean, the atmosphere was very hot, full of carbon dioxide. Plants in the ocean evolved, and started sequestering carbon, removing carbon dioxide from the atmosphere, releasing oxygen, and the planet began to cool. Over hundreds of millions of years, much of the carbon that was removed from the atmosphere was stored as oil and natural gas reserves in the Earth’s crust. Now we’re bringing that carbon out again and releasing it back into the atmosphere. We have made great jumps in our awareness regarding global warming, but we haven’t acknowledged the ocean’s role in global climate. The oceans are the greatest regulators of climate on the earth. Phytoplankton (tiny plants) in the oceans provide 70 percent of the oxygen in our atmosphere, and are the greatest sink for carbon dioxide on earth. We’re now destroying the oceans, removing apex predators such as sharks, dredging the oceans; without considering that this atmosphere, our precious oxygen, and our hospitable planet, is all made possible because of life in the ocean that is part of a food chain. Food chains are sensitive, haven taken hundreds of millions or billions of years to form, and we’re destroying it.

Are you a vegetarian? Why or why not?

Yes, I’m a vegetarian for a number of reasons. Eating animals requires ten times the resources and drain on the planet than eating plants. I’m already incredibly privileged, and don’t think I should drain more of the planet, especially considering 8 million people die of starvation every year. There are also numerous health benefits, and it greatly reduces the chances of disease, especially the number one killers such as heart disease, stroke, cancers, etc. I also really appreciate animals, and I’m happier living with non violence.

As an eco-advocate you undoubtedly try to “walk the talk.” But what do you have the most trouble changing about yourself or your lifestyle?

The biggest issue with walking the walk is actually meeting the drop in consumption, and learning enough about what to do and what needs to be done. We’re so over the mark in terms of sustainability that our cuts in consumption are going to have to be pretty radical. We’re currently running around promoting Sharkwater, so my consumption is quite high, though we’re always trying to find ways of reducing it. We know to use less energy in our homes, buy locally, drive and travel less, eat vegetarian, become conscious of where products come from, etc. The big issue is that there is no blueprint for sustainability, no action plan. I think conservation needs to become more mainstream and cooler, so everyone wants to be involved. When that happens, the blueprints for sustainability will be easier to follow.

Who could be the environmental movement’s most unlikely allies?

I believe that technology companies could be the environmental movement’s allies. We have 6.5 billion highly intelligent people on this planet. We went to the moon with what would be considered unsophisticated equipment today. We can find better sources of safe, renewable, green energy, and this needs a huge jump in investment and technology. I would hope that the current energy providers and sources such as oil, would allocate a percentage of their industry towards R+D towards green energy. They will run out of their current natural reserves, so even in a business sense, it would seem logical.

Which environmental group do you most admire and why?

I most admire Sea Shepherd Conservation Society. I had the privilege of working with them for some of the filming of Sharkwater, and this group stood out amongst all others. Led by Paul Watson, this group puts everything on the line. Life, security, freedom, and safety come second to the main goals of enforcing international conservation law on the high seas, and drawing attention to our exploitation of the oceans. I think the planet needs action now in a big way, and people that are on the ground making a difference. We’ve come too far to sit back and watch. The era of letter writing is over. Which green trend do you most distrust? I most distrust carbon offsetting. It’s a feel good tactic that really doesn’t put less carbon into the atmosphere.

What’s your favorite earth-friendly mode of transportation?

I love the bicycle. In major urban areas, it’s nearly as fast as cars, and it lets me be a kid again and play.

How could the environmental movement reinvent itself?

The environmental movement needs to reinvent itself away from gray beards with beakers, writing checks to over-funded conservation groups, feeling good by saving the cute and cuddly animals like pandas. The issues of climate change, destruction of ecosystems, loss of species, and over-exploitation are issues of human preservation on earth. The Earth will be just fine, as it has for billions of years. The oceans will recover after we’re gone. The question now is how many future generations will live in starvation and crisis because we’ve failed to wake up in time. We’re the newcomer on this planet and it’s our survival that’s in jeopardy.

For this, conservation has to become mainstream. It needs to be “cool.” There’s nothing cooler than saving life instead of destroying it, than preserving beauty, not exploiting it. If we can engage all audiences in the issue and its importance, and it becomes cool so people want to partake, we’re going to see huge changes.

We’ve spent the last few thousand years building a sophisticated global economy at the expense of the natural world. It’s time to change our economic models, time to shift our focus towards making money, generating jobs, and helping the economy by designing life, systems and tools that work in harmony with the natural world, not against it. There is simply no issue more important. Conservation is the preservation of human life on earth, and that, above all else, is worth fighting for.

The president of Taiwan’s daughter decided against serving shark fin soup at her wedding!! We’re having an impact in Asia!!!
Rob

The president of Ecuador overturned legislation banning the sale of fins last week. Now sharks that are caught, even accidentally, can become profitable from the sale of their fins. I was just on Larry King with a wildlife photographer from the Galapagos Islands, and she said that as soon as the new legislation was passed, the islands were ravaged. This legislation basically opened the season on sharks, turning the Galapagos Islands, one of the last refuges for sharks, into a target. This is a bad move for Ecuador, and a step in the wrong direction considering most countries are stepping up their protection, not removing it. Let Ecuador know that you’re tourist dollars will be spent elsewhere until they replace the ban.