Archive for the ‘thoughts’ Category


Exhaustion (1 Comment)

So, Sharkwater hit theaters in Florida on more screens than any other doc in history. It was marketing ice to eskimos we found…. sharks to Floridians…. well we gave it everything we had, and received unanimously great reviews in all media. Really cool. By the launch of the film, we assembled a pr team to launch the rest of the US which includes a rock star RV to live in, two ZENN cars (Zero Emissions No Noise) and a whole crew psyched about the film.
It’s an uphill battle, as docs aren’t as commercial as others. We’re off to California now…. home of hippies and the center of the environmental movement! November 2 here we come!
The biggest issue facing the oceans today is awareness. Enter Sharkwater.
If the oceans remain out of sight and out of mind they’ll continue to be ravaged. The beauty of it all lies in humanity… in the majesty of a species so evolved that it can destroy the systems upon which it depends, or choose to live in balance with it.
peace

The Release Week (16 Comments)

Sharkwater hits theaters friday (Sept 28th) in Florida. It opens on 60 screens, the largest documentary opening in Florida’s history. We’re incredibly excited about it that most of the team can’t sleep at night. Everyone is really excited about it. The media is all talking about it, and the buzz is huge. People everywhere recognize the shark and truck, and have all seen the TV spots…. all my interviews have been incredibly positive… the media seem to be taking to the issue. They’re all referring to the film as the big buzz in film right now! So exciting! Launching in Florida first may seem like a bizarre thing to do, but there are logical reasons for it.
We’re trying to change the world’s perception of sharks so people will care enough about them to fight for their protection. If the shark bite capital of the world is already on the movement, pushing the rest of North America will be easier.
The biggest issue with ocean conservation and shark protection today is awareness… tell your friends in Florida to see the film. We need all the help we can get!
Rob

Kids love Sharkwater (14 Comments)

Everyone at Sharwater is energized by the response we’re having with kids. We’ve done a ton of screenings with young people, and talks at schools and they are so excited about it! Everyone wants to get involved and do something to help the oceans. We’ve been in a few thousand-year trend of exploitation and destruction, and clearly it’s not working. We would need 6 planet Earths to sustain life based on the resources we use in the western world. Having young people, kids, teenagers, 20 somethings; respond to the film so well is an incredible sign. Conservation is cool! We’re seeing it in the media, in Diesel’s global warming ready ad campaigns, and in the exploding number of conservation job opportunities. To make great change fast, conservation needs to catch on as a fad, and stay cool. It went the way of the mullet after the 70’s green movement, but is now being resurrected, bigger, stronger, more necessary than ever, and just in the nick of time.

Welcome (7 Comments)

Hey everyone. Thanks for reading this and taking part in the movement to save sharks and the oceans. Saving sharks boils down to an issue of awareness. We can’t sit down to a buffet of tiger, panda or elephant because there is awareness about what’s happening to these animals. The public is generally unaware of the plight of sharks, so 100 million sharks killed each year goes largely unnoticed. With the oceans, what’s out of sight is out of mind, and when the public doesn’t know what’s going on, they can’t fight for protection. If we can make the issue public, and bring ocean conservation to the forefront, just as saving the whales, and now global warming are mainstream, we can save sharks and the oceans. For that reason, on this blog, and in life, help start the conversation about sharks and the oceans.